A Note from our Sponsor, Berkeley Running Company

By Rolando Cruz, Manager of Berkeley Running Company and an avid long distance runner. Cruz recently competed in the Kettle Moraine 100 Endurance Run in southeastern Wisconsin.

We have definitely noticed three recent fitness trends that have been brought into our doors – strength training, boot camp, and the major one, minimalistic running. All three trends have changed the shoe industry as fitness participants are looking for footware that will not only compliment their workout, but enhance their performance as well.

We enjoy visiting with our customers and explaining the benefits of each shoe that will enrich their experiences. Brands such as Inov-8, Merrell, New Balance, Brooks, and of course, Vibram FiveFingers, have captured our customers’ attention with their new line of low profile shoes. The shoe industry is a very exciting place at this time. We are fortunate to be a part of this fitness enthusiasm that is felt not only in the Madison area, but throughout the Midwest.

The Berkeley Running Company, located in Madison, WI, is a premier running and walking specialty store. They have graciously donated coupons and gift cards to Stubborn Mule. Every racer will receive a 10% off coupon in their goody bags. Be sure to check out the prize table after the race. There will be four $20 gift cards up for grabs.

Posted in Volume 1.3
Sponsors and Partners